“If you’re not putting out relevant content in relevant places – you don’t exist” – Gary Vaynerchuk
Sharing content is a way of communicating, educating and adding value to the people within your community even when you aren’t able to be physically with them. It is so important that you use this communication to build your influence and make an impact. Every time you share content with your community, ask yourself; who is going to engage with this and what value am I offering them? Make sure you are talking to the right people with the right information.
Content is any form of communication with your audience such as blogs, podcasts, social media, videos or even brochures. Every piece of content you share is a reflection on not only you but also your business so we want to share our top three tips to make sure you are offering strong and valuable content to your community every time you share.
- Be consistent – be consistent when and where you offer content but also in your voice. Be consistent in your values and make sure the content you are sharing personally and professionally is supporting your core message otherwise people can become confused and lost, remember if you confuse them, you lose them.
- Quality – make sure every piece of communication you have with your community is of high quality and value. In this day and age with our easy access to great technology there is no excuse for blurry photos. Make it a priority to ensure your content is of high quality and value from the education you are offering through to the production.
- Have purpose – make sure your content has a purpose every time you post whether that be to educate, to inform or to inspire. Avoid posting just to be seen in someone’s newsfeed, you don’t want your audience to get in the habit of just scrolling paste your account.
Give your community content that continually reminds them that you are the expert in your industry so that you are at the front of their mind.